Keynotes

October 21, 2009
ARM techcon 3 Opening Day

Opening Keynote Address ~ 12:00 pm

"Not Your Father's Embedded Design:
How System-Level Programmability is Now Changing the Engineer's World"

presented by T.J. Rodgers
President and CEO, Cypress Semiconductor

Traditional embedded design as we knew it-select a custom microcontroller and surround it with analog and digital peripherals-is now giving way to a brand new paradigm with much greater flexibility and programmability to address the rapidly changing marketing conditions and design demands of today.  Join Cypress President, CEO and Engineer Dr. T.J. Rodgers for a unique keynote outlining this new methodology based on system-level programmability: the ability to use programmable resources to create, change and reuse designs quickly and efficiently in software.  Not only will Dr. Rodgers reveal feature-rich solutions that are flexible enough to adapt to last-minute design changes on a tight budget, he'll show how to accommodate the new design-for energy efficiency and "Internet everywhere" demands and applications.  During this keynote a 30-minute Q& A opportunity is included, so bring your questions!


Brief Bio | About the Speaker:

T.J. Rodgers is founder, president, CEO, and a director of Cypress Semiconductor Corporation. He is a former chairman of the Semiconductor Industry Association (SIA) and sits on the board of directors of high-technology companies, including Agiga Tech (nvRAMs), Bloom Energy (fuel cells), Cypress Envirosystems (energy-saving systems), and SunPower Corp. (advanced solar cells). Mr. Rodgers was a Sloan scholar at Dartmouth, where he graduated as Salutatorian with a double major in physics and chemistry. He attended Stanford University on a Hertz fellowship, earning a master's degree (1973) and a Ph.D. (1975) in electrical engineering. Mr. Rodgers was the founding CEO of Cypress in 1982 and has since built it into an international supplier of high-performance, mixed-signal, programmable solutions.

Afternoon Keynote Address

The Internet Everywhere

presented by Mike Muller
Chief Technology Officer, ARM Ltd.

A look at the driving force for innovation in our industry and how the disaggregated semiconductor ecosystem, with collaboration and distributed profit enables great end use products and cultural shifts.


Brief Bio | About the Speaker:

Mike Muller is one of the founders of ARM. Before joining the Company, he was responsible for hardware strategy and the development of portable products at Acorn Computers. Mr. Muller was previously at Orbis Computers. At ARM he was Vice President, Marketing from 1992 to 1996 and Executive Vice President, Business Development until October 2000 when he was appointed Chief Technology Officer. In October 2001, Mr. Muller was appointed to the board.

October 22, 2009
ARM techcon 3 Day Two

Keynote Address ~ 12:00 pm

"Enabling Mobile Innovation with the Web Platform"

presented by Jay Sullivan
Vice President of Mobile, Mozilla

With several major and emergent mobile platforms, application developers are made to choose which platforms to build for to reach their target users. Once they choose, they then use their resources porting, testing, updating and supporting their application on the chosen platforms. This distracting "plumbing" work dampens innovation.  To combat this scenario, we turn to the Web browser as the application development platform in order to reduce risk and development time, and maximize reach for application developers.  Sit in and hear Jay discuss the evolution of these rich application development capabilities for mobile phones, including the performance and features of the JavaScript language, support for HTML5 and richer AJAX interactions, Web widgets and the ability to access device capabilities data from Web applications.


Brief Bio | About the Speaker:

Jay Sullivan is Vice President, Mobile at Mozilla Corporation.  He has more than twenty years of experience in the software industry, most recently as co-founder and VP of Products at PocketThis, a mobile software applications and tools provider.  Mr. Sullivan has also held management and software engineering positions at Oracle, Information Resources and Firefly Network.  He has been granted three U.S. patents for his work on mobile software and personalization.  Mr. Sullivan is a graduate of Yale University.

Afternoon Keynote Address

"Mobile Millennium: Using Smartphones To Monitor Traffic In Privacy Aware Environments"

presented by Alexandre M. Bayen
Assistant Professor, Systems Engineering Department of Civil and Environmental Engineering University of California at Berkeley

This Keynote describes how the mobile internet is changing the face of traffic monitoring at a rapid pace. In the last five years, cellular phone technology has bypassed several attempts to construct dedicated infrastructure systems to monitor traffic. Today, GPS-equipped smartphones are progressively morphing into an ubiquitous traffic monitoring system, with the potential to provide information almost everywhere in the transportation network. Traffic information systems of this type are one of the first instantiations of participatory sensing for large scale cyber physical infrastructure systems.

However, while mobile device technology is very promising, fundamental challenges remain to be solved to use it to its full extent, in particular in the fields of modeling and data assimilation. The presentation will show a new system, called Mobile Millennium, launched recently by UC Berkeley, Nokia and Navteq, in which the driving public in Northern California can freely download software into their GPS equipped smartphones, enabling them to view traffic in real time and become probe vehicles themselves.

The smartphone data is collected in a privacy-by-design environment, using spatially aware sampling. Using data assimilation, the probe data is fused with existing sensor data, to provide real time estimates of traffic. The data assimilation scheme relies on the appropriate use of Ensemble Kalman Filtering on networked hyperbolic first order partial differential equations.

Results from experimental deployments in California and New York will be presented, as well as preliminary results from a pilot field operational test in California, with already more than 4,000 downloads.


Brief Bio | About the Speaker:

Alexandre Bayen received the Engineering Degree in applied mathematics from the Ecole Polytechnique, France, in July 1998, the M.S. degree in aeronautics and astronautics from Stanford University in June 1999, and the Ph.D. in aeronautics and astronautics from Stanford University in December 2003. He was a Visiting Researcher at NASA Ames Research Center from 2000 to 2003. Between January 2004 and December 2004, he worked as the Research Director of the Autonomous Navigation Laboratory at the Laboratoire de Recherches Balistiques et Aerodynamiques, (Ministere de la Defense, Vernon, France), where he holds the rank of Major. He has been an Assistant Professor in the Department of Civil and Environmental Engineering at UC Berkeley since January 2005. He is the recipient of the Ballhaus Award from Stanford University, 2004. His project /Mobile Century/ received the 2008 Best of ITS Award for ‘Best Innovative Practice’, at the ITS World Congress. He is the recipient of the CAREER award from the National Science Foundation, 2009. Mobile Millennium has been featured already on CBS, NBC, ABC, CNET, NPR, KGO, and the BBC.

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